Question 1

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private display of the line.This group consists of __________ for activewear clothing.

Accepted Answer

A)  lifestyle makers
B)  aspirational people
C)  autonomous leaders
D)  opinion leaders
E)  joint decision makersF) B) and C)
G) A) and E)

Question 2

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective perception.
E)  subliminal perception.F) C) and D)
G) A) and C)

Question 3

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

Accepted Answer

A)  ideals-motivated group.
B)  rewards-and-success-motivated group.
C)  self-expression-motivated group.
D)  achievement-motivated group.
E)  high-and-low-resource group.F) B) and C)
G) C) and D)

Question 4

Which of the following is the largest racial/ethnic subculture in the United States?

Accepted Answer

A)  Asian Americans
B)  Hispanics
C)  Caucasians
D)  African Americans
E)  Native AmericansF) C) and D)
G) A) and E)

Question 5

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)  There is no real diversity among Asian American subcultures.
B)  Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
C)  Because McDonald's standardizes its products across all cultures,it does not actively market to Asian Americans.
D)  The Asian American subculture is the most entrepreneurial in the United States.
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated,non-assimilated,and recent immigrants.F) A) and E)
G) C) and E)

Question 6

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Accepted Answer

A)  securing endorsements from influential people.
B)  providing warranties and guarantees.
C)  providing free trials of the product.
D)  giving extensive usage instructions.
E)  using subliminal advertising.F) B) and E)
G) B) and D)

Question 7

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.

Accepted Answer

A)  psychographic
B)  demographic
C)  family
D)  reference group
E)  personalF) A) and E)
G) A) and D)

Question 8

The most basic needs are physiological,followed by safety,social,and personal.According to the hierarchy of needs,what category of needs is at the highest level?

Accepted Answer

A)  intellectual needs
B)  emotional needs
C)  self-actualization needs
D)  religious needs
E)  psychological needsF) C) and E)
G) A) and B)

Question 9

The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline.Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air.Ford set a goal to attract 20,000 buyers a year for this SUV.Ford is trying to change consumer attitudes by

Accepted Answer

A)  changing beliefs about the extent to which a brand has a specific attribute.
B)  changing the perceived importance of a specific attribute.
C)  adding a new attribute.
D)  reducing the perceived risk of the product.
E)  providing stimulus generalization to prospective buyers.F) C) and D)
G) B) and D)

Question 10

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Accepted Answer

A)  which product to buy and how to pay for it.
B)  whether to buy one or several if a deal is offered and how to pay for them.
C)  from whom to buy and when to buy.
D)  which product to buy and whether to reveal the purchase to others.
E)  whether to buy in person or online and whether to reveal the purchase to others.F) C) and D)
G) B) and E)

Question 11

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture.
B)  psychographics.
C)  social class.
D)  lifestyle.
E)  reference group.F) A) and E)
G) A) and B)

Question 12

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

Accepted Answer

A)  Thinkers
B)  Innovators
C)  Makers
D)  Survivors
E)  StriversF) B) and E)
G) A) and D)

Question 13

Perceived risk is

Accepted Answer

A)  an unmerited fear of being taken advantage of in an exchange situation.
B)  the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
C)  the degree to which a seller is willing to make an exchange based upon a customer's credit worthiness.
D)  the personal,social,and economic significance of the purchase to the consumer.
E)  the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.F) D) and E)
G) A) and D)

Question 14

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

Accepted Answer

A)  ideals
B)  rewards
C)  achievement
D)  self-expression
E)  successF) A) and E)
G) A) and D)

Question 15

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

Accepted Answer

A)  meeting the expectations of men during the car purchasing process was more difficult than meeting those of women.
B)  men make the majority of car purchasing decisions.
C)  women and men think differently about the car-buying experience.
D)  women care more about quality than men.
E)  men care more about price than women.F) C) and E)
G) B) and E)

Question 16

The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

Accepted Answer

A)  purchase decisions.
B)  market research.
C)  consumer behavior.
D)  consumer conduct.
E)  purchase protocols.F) A) and D)
G) A) and B)

Question 17

You need to buy a gift for a young cousin's birthday.You go to the mall and see a girl wearing a Hello Kitty t-shirt.You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,seeing the girl with the Hello Kitty t-shirt was a __________.

Accepted Answer

A)  drive
B)  reinforcement
C)  cue
D)  response
E)  promptF) A) and C)
G) B) and D)

Question 18

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Accepted Answer

A)  external search
B)  cognitive search
C)  alternative search
D)  internal search
E)  postpurchase searchF) A) and E)
G) A) and B)

Question 19

Women influence what percentage of new car-buying decisions?

Accepted Answer

A)  15 percent
B)  20 percent
C)  40 percent
D)  60 percent
E)  80 percentF) C) and D)
G) B) and D)

Question 20

Which of the following is a concept from behavioral learning theory that marketers use?

Accepted Answer

A)  selective comprehension.
B)  selective retention.
C)  stimulus generalization.
D)  cognitive dissonance.
E)  routine problem solving.F) B) and E)
G) A) and C)

Exam 4: Understanding Consumer Behavior

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Correct Answer
verified

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private display of the line.This group consists of __________ for activewear clothing.

Correct Answer
verified

Correct Answer
verified

Women influence what percentage of new car-buying decisions?

Correct Answer
verified

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Correct Answer
verified

Which of the following is a concept from behavioral learning theory that marketers use?

Correct Answer
verified

Perceived risk is

Correct Answer
verified

The most basic needs are physiological,followed by safety,social,and personal.According to the hierarchy of needs,what category of needs is at the highest level?

Correct Answer
verified

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.

Correct Answer
verified

The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

Correct Answer
verified

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Correct Answer
verified

Which of the following statements about Asian American buying patterns is most accurate?

Correct Answer
verified

Which of the following is the largest racial/ethnic subculture in the United States?

Correct Answer
verified

Correct Answer
verified

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

Correct Answer
verified

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

Correct Answer
verified

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

Correct Answer
verified

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Correct Answer
verified

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

Correct Answer
verified

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

A mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Correct AnswerverifiedShow Answer

Your company is introducing a new line of activewear for teenagers and invites the members of the high school track team to a private display of the line.This group consists of __________ for activewear clothing.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Women influence what percentage of new car-buying decisions?

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Correct AnswerverifiedShow Answer

Which of the following is a concept from behavioral learning theory that marketers use?

Correct AnswerverifiedShow Answer

Perceived risk is

Correct AnswerverifiedShow Answer

The most basic needs are physiological,followed by safety,social,and personal.According to the hierarchy of needs,what category of needs is at the highest level?

Correct AnswerverifiedShow Answer

Consumer behavior that results from consumer socialization,passage through the family life cycle,and decision-making within the family or household is referred to as __________ influence.

Correct AnswerverifiedShow Answer

The set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

Correct AnswerverifiedShow Answer

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

Which of the following is the largest racial/ethnic subculture in the United States?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

Correct AnswerverifiedShow Answer

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

Correct AnswerverifiedShow Answer

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

Correct AnswerverifiedShow Answer

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Correct AnswerverifiedShow Answer

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity,variety,and risk.

Correct AnswerverifiedShow Answer

If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of

Correct AnswerverifiedShow Answer

Correct Answer
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