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Which of the following is NOT a base for differentiating waiting customers?


A) Willingness to perform service role
B) Importance of the customer
C) Duration of the service transaction
D) Urgency of the job
E) Payment of a premium price

F) D) and E)
G) C) and D)

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Pat teaches computer classes on campus as a part of a university continuing education program. One of her most popular classes is one called, "Surfing the Net". She has 20 in a class and meets with them one day a week for six weeks. In a typical week she teaches three different classes. She spends a lot of time preparing her class lectures and makes sure that the class meets the needs of the students in it. Demand for her classes has tripled. Discuss how she can use "stretch" strategies to adjust the class capacity and how long they should be used.

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Answered by ExamLex AI

Pat can use "stretch" strategies to adju...

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Which of the following is NOT an example of a strategy used to shift demand to match capacity?


A) Differentiate on price
B) Modify timing and location of service delivery
C) Vary the service offering
D) Stretch capacity
E) Communicate with customers

F) A) and B)
G) A) and C)

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At any given time, the lack of inventory capability in service firms can result in all of the following scenarios EXCEPT:


A) Demand that exceeds maximum capacity
B) Demand that exceeds optimum capacity
C) Supply and demand balanced at the level of optimum capacity
D) Demand that is below optimum
E) Demand that is below minimum capacity

F) C) and E)
G) B) and C)

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Overuse or under use of service can directly contribute to provider gap 3-failure to deliver what was designed and specified.

A) True
B) False

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True

The appliance store told the home owner that it would deliver her new stove on Monday between 4 p.m. and 5 p.m. Obviously, the store is uses which of the following waiting line strategies?


A) Establishing a reservation process
B) Making waiting fun or at least tolerable
C) Expanding waiting room capacity
D) Differentiating waiting customers
E) Employing operational logic

F) B) and E)
G) All of the above

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A

A dental office that provides patients a variety of magazines to read and TV to watch while they are waiting is using which of the following waiting line strategies?


A) Establishing a reservation process
B) Making waiting fun or at least tolerable
C) Expanding waiting room capacity
D) Differentiating waiting customers
E) Employing operational logic

F) B) and C)
G) D) and E)

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What does customer demand in the insurance business, the banking industry and the dry cleaning business have in common?

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They all have narrow fluctuations in time and their peak demand can usually be met without a major delay.

Summer enrollments at New Bedford College are low. The campus administrators rent out dorms to people participating in hostel programs. These participants have their meals provided in the school cafeteria. New Bedford is using which of the following strategies for shifting demand to match capacity?

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Vary the s...

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Which of the following is NOT a risk associated with the use of price differentiation to smooth demand?


A) Increased price competition
B) Attracting undesired market segments
C) Increased capacity utilization
D) Customers becoming accustomed to low price
E) Whole industry suffers from price wars

F) B) and E)
G) None of the above

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Nine months after the terrorists' attacks on the World Trade Center and the Pentagon, maternity hospitals were filled to capacity as people who had been waiting for the right time to have children decided that there was no time like the present. The maternity hospitals experienced a(n) :


A) Random demand fluctuation
B) Relative demand shift
C) Predictable demand cycle
D) Vertical demand configuration
E) Organized demand pattern

F) All of the above
G) C) and D)

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How would the wait be affected when a person waits with a group of people rather than alone for a table vacancy at an exclusive restaurant?

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The wait w...

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A service firm's yield can be raised by increasing capacity used or by decreasing price.

A) True
B) False

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Mass transit train and bus service has peak periods of demand Monday through Friday during morning and evening rush hours. Demand for mass transit service is a(n) :


A) Random demand fluctuation
B) Relative demand shift
C) Predictable demand cycle
D) Vertical demand configuration
E) Organized demand pattern

F) A) and E)
G) All of the above

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The primary constraint on service production for a lawyer is:


A) Equipment
B) Utility
C) Money
D) Facilities
E) Time

F) C) and E)
G) All of the above

Correct Answer

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Supermarkets with express checkout lanes for customers purchasing 10 items or less are using which of the following waiting line strategies?


A) Establishing a reservation process
B) Making waiting fun or at least tolerable
C) Expanding waiting room capacity
D) Differentiating waiting customers
E) Employing operational logic

F) B) and D)
G) A) and C)

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The marketing department at a well-known university has 11 full-time faculty members and 3 part-time faculty members. There are more than 400 marketing majors at this university. The primary constraint for offering a course in direct mail marketing would more than likely be:


A) Equipment
B) Labor
C) Money
D) Facilities
E) Time

F) None of the above
G) A) and B)

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A professional baseball team that has unsold tickets for a Friday night game cannot resell those tickets for a game the following afternoon due to the _____ characteristic of services.


A) Intangibility
B) Simultaneous production and consumption
C) Heterogeneity
D) Perishability
E) Divisibility

F) All of the above
G) D) and E)

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Which of the following organizations is more likely to experience wide fluctuations in demand?


A) Dentist
B) Hospital
C) Carwash
D) Stockbroker
E) Interior decorator

F) B) and E)
G) A) and E)

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The Long Island Railroad installed ticket vending machines in train stations to expedite the purchase of train tickets during periods of peak demand. The Long Island Railroad is using which of the following waiting line strategies?


A) Establishing a reservation process
B) Making waiting fun or at least tolerable
C) Expanding waiting room capacity
D) Differentiating waiting customers
E) Employing operational logic to reduce wait

F) A) and C)
G) A) and E)

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