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How does culture affect the process of persuasion?


A) It determines the content of effective arguments but does not affect how they are structured.
B) It determines the structure of effective arguments but does not affect the content.
C) It determines what makes an argument persuasive and how to structure an argument.
D) Culture is unrelated to the process of persuasion.

E) A) and B)
F) None of the above

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In the following excerpt from a proposal seeking funding to upgrade a police department's crime lab, which of the techniques listed below for making a persuasive case does the writer use? In the past four years, the department's crime lab has experienced an increase in fingerprint evidence for comparisons. The increase in volume is a result of submissions from other rural agencies in the state. However, because our agency cannot access data maintained within the state's Automated Fingerprint Identification System (AFIS) , submissions are limited to manual searches of the files maintained by our department. You can imagine the likelihood of missing a fingerprint match while looking through thousands of fingerprints by hand. In fact, Harlan Andrews, a Senior Investigator at the Federal Bureau of Investigation's laboratory, reports that manual searches often fail to find matches when in fact fingerprint matches exist. To prevent such errors, our department needs to upgrade its computer system to allow access to AFIS.


A) visual evidence
B) examples
C) expert testimony
D) numerical data

E) None of the above
F) B) and C)

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According to Chapter 8, crafting a persuasive argument involves seven tasks. One is using the right kinds of evidence. What is another of the tasks listed in the chapter?

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Another task involved in craft...

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What type of argument restates the main point without presenting any evidence to support it?

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The type of argument that restates the m...

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Chapter 8 lists four characteristics that can help you establish an effective professional persona. One is cooperativeness. Which of the following is NOT one of the other characteristics listed in the chapter?


A) fair-mindedness
B) moderation
C) self-control
D) modesty

E) C) and D)
F) B) and D)

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Which of these statements is true?


A) Writers who appeal to an audience's sense of reason never use graphics.
B) Writers who appeal to an audience's emotions usually do so dramatically.
C) Writers who appeal to an audience's emotions usually do not appeal to their sense of reason.
D) Writers who appeal to an audience's emotions usually appeal to their sense of reason, too.

E) B) and C)
F) A) and C)

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A post hoc argument claims that because A preceded B, A must have caused B.

A) True
B) False

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Which statement best exemplifies a modest persona?


A) "I think the Hughes Security system will give us most of the features we are looking for."
B) "I know the Hughes Security system will give us the features we are looking for."
C) "I researched all the options, and I am positive that the Hughes Security system is the only reasonable option."
D) "The president of Hughes Security is a personal friend, and I know they can't possibly let us down."

E) A) and B)
F) A) and C)

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Your company has just adopted a policy of tracking employee emails to determine which employee is leaking confidential information. Because you know that this policy will be unpopular with company employees, which is the best strategy for announcing the policy to employees in a memorandum?


A) Present the reasoning behind the new policy and then state the policy.
B) State the policy and then provide the reasoning.
C) State only the new policy.
D) State the reasoning behind the new policy and then state the policy in a follow-up memorandum.

E) None of the above
F) All of the above

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A

Ethical constraints arise from applicable laws on labor practices, environmental issues, fair trade, consumer rights, and so forth.

A) True
B) False

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False

A testimonial can be an effective persuasive element.

A) True
B) False

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According to Chapter 8, in most cases the best place to state your claim is at the end of the argument because you may alienate your audience if you state it at the beginning.

A) True
B) False

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People who write proposals are the only technical writers who need to be concerned with persuasion.

A) True
B) False

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Chapter 8 discusses the four broad goals of an audience. One is security. Name one of the other three goals.

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One of the other three broad goals of an audience, as discussed in Chapter 8, is self-esteem. This goal encompasses the audience's desire for respect, recognition, and a sense of worth or value. When addressing an audience, acknowledging their achievements, contributions, and worth can help fulfill this goal and create a positive connection.

In the following excerpt, a writer tries to persuade his supervisor to respond to a government request for proposals (RFP) to build an unmanned surveillance plane for the military. Which aspect of the paragraph undercuts the effectiveness of the passage? I think we are making a serious mistake by not responding. If we don't respond to this proposal, we will lose our competitive edge. At a conference last month, for example, I spoke to a couple of people who said the market for unmanned surveillance aircraft will grow exponentially during the next 10 years. Can we talk about this more at next week's planning meeting?


A) It argues that the claim is valid because the person making the claim is an authority.
B) It assumes what the writer is attempting to prove.
C) It draws conclusions on the basis of an inadequate sample and poses only two alternatives when in fact there might be more.
D) It makes a circular argument.

E) A) and B)
F) A) and C)

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Statistics are more persuasive when they are based on a sample of an adequate size.

A) True
B) False

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It is acceptable to manipulate photographs and videos in order to strengthen your argument.

A) True
B) False

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Which of the following is NOT a category of constraints on your ability to be persuasive in a workplace document?


A) partitional
B) personnel
C) financial
D) political

E) B) and C)
F) A) and B)

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What type of argument states that a claim is valid because many people think it is or act as if it is?

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The type of argument that states a claim...

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What type of argument poses only two alternatives when in fact there might be more?

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The type of argument that poses only two...

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