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Effective use of public relations includes an evaluation of public attitudes and the execution of a program to earn public acceptance.

A) True
B) False

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Which of the following media enables firms to quickly change their advertising message?


A) Yellow Pages
B) Magazines
C) Newspapers
D) Television

E) B) and C)
F) A) and B)

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Future promotional efforts will likely be:


A) custom-designed to reach smaller audiences.
B) targeted at larger audiences.
C) less interactive and more persuasive.
D) similar to promotional efforts today.

E) A) and B)
F) B) and C)

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A _________ is an endorsement from a customer praising a firm's product.


A) testimonial
B) news release
C) swag document
D) virtual endorsement

E) B) and D)
F) All of the above

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