Question 1

A new refrigerator falls into which of the following classifications of goods?

Accepted Answer

A)   Specialty products
B)   Accessory equipment
C)   Shopping products
D)   Convenience productsE) A) and C)
F) A) and B)

Question 2

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

Accepted Answer

A)   Direct channel
B)   Use of multiple market intermediaries
C)   Long distribution channel
D)   Producer to wholesaler to retailer to consumerE) C) and D)
F) B) and D)

Question 3

Global brand names must be selected with care,because an acceptable name in one country may be unacceptable in another country.

Accepted Answer

A) True 
 B)False

Question 4

Vending machines are an example of ________.

Accepted Answer

A)   direct selling
B)   direct-response retailing
C)   automatic merchandising
D)   indirect sellingE) None of the above
F) B) and C)

Question 5

Fax machines are classified as which of the following?

Accepted Answer

A)   Specialty products
B)   Capital items
C)   Accessory equipment
D)   Shopping productsE) None of the above
F) C) and D)

Question 6

Which of the following is inconsistent with a product in its decline stage?

Accepted Answer

A)   Producers are beginning to leave the industry.
B)   Prices begin to decline sharply.
C)   Few changes occur in the product features.
D)   Promotion activities are kept to a minimum.E) None of the above
F) A) and D)

Question 7

During the maturity stage,firms aggressively protect their market share and distinguish their products from those of competitors.

Accepted Answer

A) True 
 B)False  True

Question 8

Wholesalers are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is NOT a benefit of marketing intermediaries?

Accepted Answer

A)   Marketing utility is created.
B)   Services such as transporting merchandise to convenient locations are performed.
C)   Costs of buying and selling are decreased.
D)   Makers of a product can contact customers cost effectively.E) All of the above
F) B) and C)

Question 10

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a role of packaging and labelling?

Accepted Answer

A)   Control cost
B)   Identify products and communicate usage
C)   Protect the product from damage
D)   Comply with government regulationsE) C) and D)
F) A) and B)

Question 12

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Accepted Answer

A)   production
B)   distribution
C)   management
D)   financeE) All of the above
F) None of the above

Question 13

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

Accepted Answer

A) True 
 B)False  False

Question 14

Physical distribution is the movement of products from producer to user.

Accepted Answer

A) True 
 B)False

Question 15

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

Accepted Answer

A)   early
B)   decline
C)   maturity
D)   growthE) A) and B)
F) A) and C) C

Question 16

Maria owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Maria selling?

Accepted Answer

A)   Convenience
B)   Shopping
C)   Specialty
D)   AccessoryE) A) and C)
F) A) and B)

Question 17

A building contractor is creating a southwestern-style restaurant in Calgary.Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

Accepted Answer

A)   Truck
B)   Air
C)   Railroad
D)   WaterE) A) and D)
F) C) and D)

Question 18

________ is responsible for moving goods and services from producers to buyers.

Accepted Answer

A)   Production
B)   Distribution
C)   Marketing
D)   LogisticsE) B) and C)
F) A) and D)

Question 19

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

Accepted Answer

A)   Convenience items
B)   Capital items
C)   Installations
D)   Expense itemsE) None of the above
F) A) and C)

Question 20

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Exam 12: Product and Distribution Strategies

A new refrigerator falls into which of the following classifications of goods?

Correct AnswerverifiedShow Answer

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

Correct AnswerverifiedShow Answer

Global brand names must be selected with care,because an acceptable name in one country may be unacceptable in another country.

Correct AnswerverifiedShow Answer

Vending machines are an example of ________.

Correct AnswerverifiedShow Answer

Fax machines are classified as which of the following?

Correct AnswerverifiedShow Answer

Which of the following is inconsistent with a product in its decline stage?

Correct AnswerverifiedShow Answer

During the maturity stage,firms aggressively protect their market share and distinguish their products from those of competitors.

Correct AnswerverifiedTrue

Wholesalers are examples of marketing intermediaries.

Correct AnswerverifiedShow Answer

Which of the following is NOT a benefit of marketing intermediaries?

Correct AnswerverifiedShow Answer

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

Correct AnswerverifiedShow Answer

Which of the following is not a role of packaging and labelling?

Correct AnswerverifiedShow Answer

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Correct AnswerverifiedShow Answer

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

Correct AnswerverifiedFalse

Physical distribution is the movement of products from producer to user.

Correct AnswerverifiedShow Answer

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

Correct AnswerverifiedC

Maria owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Maria selling?

Correct AnswerverifiedShow Answer

A building contractor is creating a southwestern-style restaurant in Calgary.Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

Correct AnswerverifiedShow Answer

________ is responsible for moving goods and services from producers to buyers.

Correct AnswerverifiedShow Answer

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

Correct AnswerverifiedShow Answer

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Correct AnswerverifiedShow Answer

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True

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False

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C

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