Question 1

The traditional media have "softened" their news by

Accepted Answer

A)   infusing it with more partisan talk shows.
B)   infusing it with more stories about celebrities, crime, and the like.
C)   infusing it with more coverage of international affairs.
D)   focusing on editorials instead of nonpartisan facts.
E)   None of these answers is correct.F) A) and E)
G) None of the above

Question 2

Which of the following is true of age differences in news consumption?

Accepted Answer

A)   Younger adults are more than twice as likely as older adults to use the web for news consumption.
B)   The disparity in age for news consumption is greater with television than with newspapers.
C)   Older adults are more likely than younger adults to access the web.
D)   Age differences in news consumption shrink for Internet-based news but do not disappear.
E)   About 60 percent of young adults pay little or no attention on a regular basis to any news source.F) A) and E)
G) All of the above

Question 3

Which institution receives the most news coverage from the national press?

Accepted Answer

A)   the presidency
B)   U.S. House of Representatives
C)   U.S. Senate
D)   U.S. Supreme Court
E)   the federal bureaucracyF) A) and E)
G) B) and E)

Question 4

Identify the term partisan press.Why was it superseded by the objective press?

Accepted Answer

A partisan press is one that concentrate...

Question 5

Yellow journalism contributed to public support for the

Accepted Answer

A)   Spanish-American War.
B)   Civil War.
C)   War of 1812.
D)   Mexican War of 1848.
E)   American Revolution.F) A) and E)
G) B) and E)

Question 6

The reason the news product is designed to fascinate as well as to inform is because

Accepted Answer

A)   news organizations are fundamentally businesses and must obtain revenue to survive.
B)   of the high level of illiteracy.
C)   the print media wish to emulate the broadcast media.
D)   of the need to compete with Hollywood productions.
E)   All these answers are correct.F) C) and D)
G) D) and E)

Question 7

What technology led editors to substitute news reports for opinion commentary?

Accepted Answer

A)   radio
B)   telegraph
C)   broadcast TV
D)   cable TV
E)   power-driven printing pressF) B) and E)
G) A) and C)

Question 8

Which of the following statements has been shown by scholarly research to be true?

Accepted Answer

A)   Network journalists have a very substantial liberal bias.
B)   Network journalists have a very substantial conservative bias.
C)   Network journalists have a clear Republican bias.
D)   Network journalists have a clear Democratic bias.
E)   Network journalists tend to be negative.F) C) and E)
G) D) and E)

Question 9

The news provides a refracted version of reality because it

Accepted Answer

A)   emphasizes dramatic and compelling news stories.
B)   is biased in favor of a Republican viewpoint.
C)   is biased in favor of a Democratic viewpoint.
D)   is biased in favor of a liberal perspective.
E)   is biased in favor of a conservative perspective.F) C) and D)
G) A) and B)

Question 10

Identify the factors that account for the relative uniformity in news reporting among major American news institutions.

Accepted Answer

A reason for the relative uniformity of ...

Question 11

Explain the four functions of the modern media.

Accepted Answer

The modern media effectively perform fou...

Question 12

One special contribution of Internet-based news is that it

Accepted Answer

A)   provides the ordinary citizen with an opportunity to be part of the news system.
B)   provides much faster reporting.
C)   offers more unbiased reporting.
D)   prevents rampant editorializing.
E)   is more accessible by a larger audience than television or radio news reporting.F) B) and D)
G) A) and B)

Question 13

Which of the following characteristics does the Internet have that traditional media lack?

Accepted Answer

A)   the ability to take partisan viewpoints
B)   the ability to allow readers to interact with news reporting
C)   the ability to exercise rights of the First Amendment
D)   the ability to report instantaneously on news items
E)   All these answers are correct.F) A) and E)
G) A) and B)

Question 14

The Gazette of the United States was founded to promote the policies of President

Accepted Answer

A)   Warren Harding.
B)   Grover Cleveland.
C)   William Henry Harrison.
D)   James Madison.
E)   George Washington.F) A) and D)
G) C) and D) E

Question 15

The media perform the signaling role by

Accepted Answer

A)   informing the public of breaking events and new developments.
B)   serving as an open channel for leaders to express their opinions.
C)   exposing officials who violate accepted performance and moral standards.
D)   acting as the public's representative.
E)   All these answers are correct.F) A) and B)
G) B) and D)

Question 16

The yellow journalism of the late nineteenth century was characterized by

Accepted Answer

A)   the use of the telegraph.
B)   the emphasis on sensationalism as a way of selling newspapers.
C)   prejudice against Asian people and countries.
D)   an unwillingness to take editorial positions because of a fear of losing circulation.
E)   the desire to present the news in an objective manner.F) None of the above
G) A) and B)

Question 17

The FCC's equal time requirement

Accepted Answer

A)   includes the print media.
B)   prohibits broadcasters from selling or giving time to political candidates and denying it to their opponents.
C)   requires broadcasters to give equal time to the two major political parties.
D)   requires broadcasters to give equal time to news programming and to commercial advertising.
E)   requires broadcasters to give equal time to third parties as well as the Democrats and Republicans.F) B) and D)
G) A) and B) B

Question 18

The "long tail" is a phenomenon related to the

Accepted Answer

A)   partisan flavor of talk shows.
B)   degree of editorializing by broadcast news.
C)   rate of Internet news readership.
D)   increase in the age gap of news readership
E)   partisan nature of Internet news.F) B) and D)
G) B) and E) C

Question 19

The news media's common-carrier role is based on the idea that

Accepted Answer

A)   the news will be available to all citizens.
B)   various news organizations should interpret the news in nearly the same way.
C)   the press should not charge for public service announcements.
D)   the press should provide a channel through which political leaders can communicate their views to the public.
E)   the press should be patriotic in the reporting of the news.F) B) and D)
G) A) and B)

Question 20

Historically,the American press has shifted from

Accepted Answer

A)   a political to a journalistic orientation.
B)   objectivity to subjectivity.
C)   a journalistic to a political orientation.
D)   partisan to very partisan.
E)   negative to positive.F) C) and E)
G) B) and E)

Exam 10: The News Media: Communicating Political Images

The traditional media have "softened" their news by

Correct AnswerverifiedShow Answer

Which of the following is true of age differences in news consumption?

Correct AnswerverifiedShow Answer

Which institution receives the most news coverage from the national press?

Correct AnswerverifiedShow Answer

Identify the term partisan press.Why was it superseded by the objective press?

Correct AnswerverifiedA partisan press is one that concentrate...View AnswerShow Answer

Yellow journalism contributed to public support for the

Correct AnswerverifiedShow Answer

The reason the news product is designed to fascinate as well as to inform is because

Correct AnswerverifiedShow Answer

What technology led editors to substitute news reports for opinion commentary?

Correct AnswerverifiedShow Answer

Which of the following statements has been shown by scholarly research to be true?

Correct AnswerverifiedShow Answer

The news provides a refracted version of reality because it

Correct AnswerverifiedShow Answer

Identify the factors that account for the relative uniformity in news reporting among major American news institutions.

Correct AnswerverifiedA reason for the relative uniformity of ...View AnswerShow Answer

Explain the four functions of the modern media.

Correct AnswerverifiedThe modern media effectively perform fou...View AnswerShow Answer

One special contribution of Internet-based news is that it

Correct AnswerverifiedShow Answer

Which of the following characteristics does the Internet have that traditional media lack?

Correct AnswerverifiedShow Answer

The Gazette of the United States was founded to promote the policies of President

Correct AnswerverifiedE

The media perform the signaling role by

Correct AnswerverifiedShow Answer

The yellow journalism of the late nineteenth century was characterized by

Correct AnswerverifiedShow Answer

The FCC's equal time requirement

Correct AnswerverifiedB

The "long tail" is a phenomenon related to the

Correct AnswerverifiedC

The news media's common-carrier role is based on the idea that

Correct AnswerverifiedShow Answer

Historically,the American press has shifted from

Correct AnswerverifiedShow Answer

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A partisan press is one that concentrate...
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A reason for the relative uniformity of ...
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The modern media effectively perform fou...
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E

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B

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C

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