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Exam 7: Persuasion

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Question 71

Multiple Choice

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Perceived expertise in a speaker includes all of the following EXCEPT

A) someone speaking confidently
B) being introduced as knowledgeable
C) they begin with things that the audience agrees with
D) someone speaking hesitantly

E) All of the above
F) A) and B)

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Question 72

Multiple Choice

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If two messages are presented back to back,which message will likely hold the most influence?

A) the last message
B) the first message
C) it depends on the communicator
D) it depends on the channel of communication

E) All of the above
F) C) and D)

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Question 73

Multiple Choice

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The _______ effect occurs when we remember the message but forget the reason for discounting it.

When Asch (1946) presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person _______ than if the opposite order of adjectives was presented.

If a message's purpose and content elicits bad judgments we call it

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Arguments,especially emotional ones,are often more influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?

Fear-arousing messages work best when they

When Werner and her colleagues (2002) placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it,recycling

Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?