Question 1

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Accepted Answer

A) True 
 B)False

Question 2

In terms of factors influencing product attributes,the impact of tradition is particularly important in foodstuffs and beverages.

Accepted Answer

A) True 
 B)False

Question 3

Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.

Accepted Answer

Cultural barriers can make it difficult ...

Question 4

Which of the following pricing strategies can run afoul of antidumping regulations?

Accepted Answer

A)   Experience curve pricing
B)   Premium pricing
C)   Market-based pricing
D)   Dynamic pricing
E)   Price skimmingF) None of the above
G) A) and C)

Question 5

Which of the following is an element of a firm's marketing mix?

Accepted Answer

A)   Product attributes
B)   Employee management
C)   Customer service
D)   Population demographics
E)   Domestic competitionF) B) and C)
G) C) and E)

Question 6

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Accepted Answer

A)   Multinational corporations consider the world to consist of distinct and unique entities.
B)   Multinational corporations operate at low relative costs.
C)   Multinational corporations operate from a single country.
D)   Multinational corporations do not adjust their products and practices to suit each country.
E)   Multinational corporations are in danger of losing out to small businesses.F) B) and D)
G) A) and E)

Question 7

Which of the following is an argument against standardized advertising?

Accepted Answer

A)   One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts.
B)   It fails to make use of local talent available in other cultures.
C)   Advertising regulations may block implementation of standardized advertising.
D)   Royalties make it the most expensive form of advertising.
E)   It increases the costs of value creation.F) A) and B)
G) B) and E)

Question 8

Which of the following is true of the marketing and research and development (R&D) departments in an international firm?

Accepted Answer

A)   Marketing and R&D should always work independently.
B)   R&D identifies gaps in a market so that marketing can work to fill those gaps.
C)   R&D defines the market's needs for the marketing personnel.
D)   Marketing fails to guide R&D whether to produce globally standardized or locally customized products.
E)   A major contributor to the success of new-product introductions is a close relationship between marketing and R&D.F) A) and B)
G) C) and E)

Question 9

Which of the following is true of price elasticity of demand?

Accepted Answer

A)   The price elasticity of demand is only defined by the competitive conditions in a country.
B)   Demand is said to be inelastic when a large change in price produces a small change in demand.
C)   Demand is said to be elastic when a large change in price produces a small change in demand.
D)   Price elasticity tends to be greater in countries with low income levels.
E)   The elasticity of demand is inversely proportional to the number of competitors offering a particular product.F) B) and D)
G) B) and C)

Question 10

The fact that tastes and preferences of consumers are not universal disproves Theodore Levitt's views on the globalization of markets.

Accepted Answer

A) True 
 B)False

Question 11

What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.

Accepted Answer

Marketing mix is a term that describes t...

Question 12

A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following factors constrains the globalization of markets?

Accepted Answer

A)   Difference in technical standards
B)   Uniform standard of living
C)   Cosmopolitan tastes and preferences
D)   Market segments that transcend national borders
E)   Convergence of culturesF) C) and D)
G) A) and D)

Question 14

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Accepted Answer

A)   Accustomed differences in national or regional preferences are significant in world markets.
B)   The global corporation operates consistently at high relative cost.
C)   Technology has led to the emergence of global markets for standardized consumer products.
D)   The global corporation sells different things in different ways.
E)   Ancient differences in national tastes or modes of doing business are reinforced.F) C) and E)
G) A) and E)

Question 15

The project manager of a cross-functional team should:

Accepted Answer

A)   have the ability to persuade other team members to implement his idea.
B)   not be hesitant to claim responsibility for the success of a project.
C)   be able to act as an advocate of the team to senior management.
D)   help each function determine individual goals rather than focus on the project as a whole.
E)   get involved in conflict resolution only when absolutely necessary.F) C) and D)
G) A) and E)

Question 16

Firms pursuing a(n) _____ strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible,even if this means taking large losses initially.

Accepted Answer

A)   experience curve pricing
B)   multipoint pricing
C)   economy pricing
D)   predatory pricing
E)   premium pricingF) B) and E)
G) A) and E)

Question 17

Which of the following has resulted in a dramatic shortening of product life cycles?

Accepted Answer

A)   Acceleration of the pace of technological change
B)   Intensity of domestic competition
C)   Affluence of customers
D)   Increase in the number of educated consumers
E)   Removal of trade barriersF) B) and E)
G) A) and D)

Question 18

Which of the following is a characteristic of fragmented retail systems?

Accepted Answer

A)   Long channels of distribution
B)   Single-layer distribution systems
C)   Lower sales call to sales order ratio
D)   Relatively smaller sales force compared to concentrated retail systems
E)   Promotion of direct interaction between retailers and firmsF) B) and C)
G) A) and C)

Question 19

The use of price as a competitive weapon to drive weaker competitors out of a national market is known as _____.

Accepted Answer

A)   multipoint pricing
B)   predatory pricing
C)   leader pricing
D)   price discrimination
E)   price skimmingF) A) and E)
G) A) and D)

Question 20

Describe the influence of integrating research and development,marketing,and production on new-product development.

Accepted Answer

Although a firm that is successful at de...

Exam 16: Global Marketing and R-D

Which of the following is a characteristic of fragmented retail systems?

Correct AnswerverifiedShow Answer

Which of the following is true of the marketing and research and development (R&D) departments in an international firm?

Correct AnswerverifiedShow Answer

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Correct AnswerverifiedShow Answer

Which of the following is true of price elasticity of demand?

Correct AnswerverifiedShow Answer

Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.

Correct AnswerverifiedCultural barriers can make it difficult ...View AnswerShow Answer

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct AnswerverifiedShow Answer

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct AnswerverifiedShow Answer

Describe the influence of integrating research and development,marketing,and production on new-product development.

Correct AnswerverifiedAlthough a firm that is successful at de...View AnswerShow Answer

Firms pursuing a(n) _____ strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible,even if this means taking large losses initially.

Correct AnswerverifiedShow Answer

The use of price as a competitive weapon to drive weaker competitors out of a national market is known as _____.

Correct AnswerverifiedShow Answer

Which of the following pricing strategies can run afoul of antidumping regulations?

Correct AnswerverifiedShow Answer

A global marketing strategy that views the world's consumers as similar in their preferences is consistent with the mass production of a standardized output.

Correct AnswerverifiedShow Answer

Which of the following factors constrains the globalization of markets?

Correct AnswerverifiedShow Answer

In terms of factors influencing product attributes,the impact of tradition is particularly important in foodstuffs and beverages.

Correct AnswerverifiedShow Answer

What is meant by a marketing mix? Briefly describe how a firm configures its marketing mix.

Correct AnswerverifiedMarketing mix is a term that describes t...View AnswerShow Answer

The project manager of a cross-functional team should:

Correct AnswerverifiedShow Answer

Which of the following is an element of a firm's marketing mix?

Correct AnswerverifiedShow Answer

Which of the following has resulted in a dramatic shortening of product life cycles?

Correct AnswerverifiedShow Answer

Which of the following is an argument against standardized advertising?

Correct AnswerverifiedShow Answer

The fact that tastes and preferences of consumers are not universal disproves Theodore Levitt's views on the globalization of markets.

Correct AnswerverifiedShow Answer

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Cultural barriers can make it difficult ...
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Although a firm that is successful at de...
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Marketing mix is a term that describes t...
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