A) The franchiser is relieved of many of the costs and risks of opening a foreign market on its own.
B) The franchiser is allowed to take profits out of one country to support competitive attacks in another.
C) The franchiser can easily maintain uniform quality across many geographically dispersed franchisees.
D) Manufacturing concerns can be effectively coordinated across adjacent processes.
E) The franchiser can support its short-term interests in a country with an unstable economy.
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Multiple Choice
A) The licensor grants the rights to tangible property to a licensee.
B) A licensing agreement grants rights to intangible property to a licensee for an unspecified period.
C) The licensee puts up most of the capital necessary to get the overseas operation operational.
D) The licensor bears the development costs and risks associated with opening a foreign market.
E) A licensing agreement allows a licensor to maintain control over its technological know-how.
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True/False
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Multiple Choice
A) The franchiser has to bear development costs and risks associated with foreign expansion.
B) While franchising offers an ideal entry mode for manufacturing firms, it often leads to undesirable results for service firms.
C) Poor quality standards of a foreign franchisee can cause a decline in the franchising firm's worldwide reputation.
D) The franchiser has no incentive to sustain a long-term interest in the foreign country.
E) Franchising often forces a franchiser to take out profits from one country to support competitive attacks in another.
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Multiple Choice
A) Lack of control over quality
B) High costs and risks
C) Problems with local marketing agents
D) Inability to engage in global strategic coordination
E) Lack of control over technology
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Multiple Choice
A) They are quick to execute and help firms to rapidly build their presence in the target foreign market.
B) It is much easier to change the culture of an existing organization than build a new organization.
C) It is easier to convert the operating routines of acquired units than establish routines in new subsidiaries.
D) They give firms access to valuable intangible assets while minimizing a pileup of tangible assets.
E) Acquired firms are often undervalued and hence assets can be purchased at minimal prices.
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Multiple Choice
A) Wholly owned subsidiary
B) Joint venture
C) Franchising
D) Licensing
E) Turnkey project
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Multiple Choice
A) A foreign firm is relieved of many of the costs and risks associated with opening a foreign market on its own.
B) The risk of losing control over a firm's technological competence is reduced.
C) A foreign firm is insulated completely from the threat posed by high transport costs.
D) It is the most politically acceptable mode of entry into foreign markets.
E) It helps create competition which in turn increases the quality of production.
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Multiple Choice
A) A firm can avoid the cost of establishing manufacturing operations in the host country.
B) A firm does not have to bear the development costs and risks associated with opening a foreign market.
C) A firm can earn returns from process technology skills in countries where FDI is restricted.
D) A firm has access to local partner's knowledge.
E) A firm has the ability to engage in global strategic coordination.
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Multiple Choice
A) Small-scale entry necessitates rapid entry into a foreign market.
B) Small-scale entry is associated with a lack of commitment demonstrated by the foreign firm.
C) Small-scale entry leads to escalating strategic commitments.
D) Small-scale entry requires that extra time be spent in analyzing a foreign market.
E) Small-scale entry leads to increased exposure to a foreign market.
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Multiple Choice
A) The franchiser has to bear development costs and risks associated with foreign expansion.
B) Franchising leads to undesirable results for service firms.
C) It is difficult to maintain quality control across foreign franchisees that are distant from the franchiser.
D) The franchiser has no long-term interests in the foreign country.
E) It forces a franchiser to take out profits from one country to support competitive attacks in another.
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Essay
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View Answer
Multiple Choice
A) create switching costs that tie customers into products or services.
B) capture demand by establishing a strong brand name.
C) build sales volume and ride down the experience curve before early entrants.
D) ride on an early entrant's investments in learning and customer education.
E) create a cost advantage over first-movers.
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Multiple Choice
A) When to enter a foreign market
B) On what scale to enter a foreign market
C) Which foreign markets to enter
D) Whether to enter a market before other firms and claim first-mover advantages
E) Whether to enter into licensing agreements or use the franchising model
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True/False
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Multiple Choice
A) Exporting
B) Franchising
C) Licensing
D) Turnkey projects
E) Cross-licensing
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Multiple Choice
A) It gives firms sound knowledge of the local markets, culture, and the political environment.
B) It helps protect competitive advantages based on technology.
C) It allows firms to use the profits generated in one market to improve its competitive position in another market.
D) It is the most politically accepted mode of entry into foreign markets.
E) It has the least costs and risks associated with developing a foreign market.
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Multiple Choice
A) The long-run economic benefits of doing business in a country are solely a function of the number of consumers in the market.
B) The attractiveness of a country as a potential market for an international business depends on balancing the benefits, costs, and risks associated with doing business in that country.
C) The costs and risks associated with doing business in a foreign country are typically higher in economically advanced and politically stable democratic nations.
D) The benefit-cost-risk trade-off is likely to be most favorable in politically unstable countries.
E) All the nation-states in the world hold the same profit potential for a firm contemplating foreign expansion.
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True/False
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Multiple Choice
A) The possibility of escalating commitment leading to major financial losses
B) The limited availability of resources for use in other markets
C) The lack of flexibility associated with strategic commitments
D) The increase in economic exposure due to minimal time spent in evaluating a foreign market
E) The difficulty of building market share and capturing first-mover advantages
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