Question 1

The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.

Accepted Answer

A) True 
 B)False

Question 2

Describe the concept of channel length.How does a firm determine its channel length?

Accepted Answer

Channel length refers to the number of i...

Question 3

Which of the following is a drawback of having a shorter channel length?

Accepted Answer

A)  In terms of the Internet creating shorter channel lengths,the firm may lose significant sales due to the lack of point-of-sale service.
B)  In terms of the Internet creating shorter channel lengths,it requires the need for a retail presence on the ground.
C)  The shorter the channel,the greater is the aggregate markup.
D)  The shorter the channel,the higher the price that consumers are charged for the final product.E) C) and D)
F) A) and C)

Question 4

Fuji launched an aggressive competitive attack against Kodak in the U.S.company's home market.Kodak's response was to aggressively cut prices in Fuji's largest market,Japan.This example serves to show the phenomenon of _____.

Accepted Answer

A)  multipoint pricing
B)  predatory pricing
C)  reciprocal pricing
D)  interactive pricingE) None of the above
F) C) and D)

Question 5

In an international context,predatory pricing exists whenever consumers in different countries are charged different prices for the same product.

Accepted Answer

A) True 
 B)False  False

Question 6

In countries such as Great Britain,Germany,and the United States:

Accepted Answer

A)  channel lengths are short and the retail system is fragmented.
B)  channel lengths are short and the retail system is concentrated.
C)  channel lengths are long and the retail system is fragmented.
D)  channel lengths are long and the retail system is concentrateD.E) A) and B)
F) A) and C)

Question 7

In highly developed countries such as the United States:

Accepted Answer

A)  noise is extremely high.
B)  source effects are only positive.
C)  country of origin effects are inapplicable.
D)  cultural barriers do not exist.E) A) and D)
F) All of the above

Question 8

The most important aspect of cultural differences is probably the:

Accepted Answer

A)  language.
B)  family values.
C)  religion.
D)  impact of tradition.E) B) and C)
F) A) and B)

Question 9

A push strategy is favored by firms that sell:

Accepted Answer

A)  services.
B)  commodities.
C)  consumer products or other standardized products.
D)  industrial products or other complex products.E) A) and B)
F) B) and D) D

Question 10

Demand is said to be _____ when a small change in price produces a large change in demand.

Accepted Answer

A)  elastic.
B)  inelastic.
C)  relatively inelastiC.
D)  perfectly inelastic.E) B) and C)
F) A) and D) A

Question 11

A push strategy is emphasized when:

Accepted Answer

A)  distribution channels are short.
B)  a great deal of print and electronic media exists.
C)  distribution channels are long.
D)  the major products are consumer goods.E) A) and D)
F) A) and C)

Question 12

Cultural convergence has been strongest between:

Accepted Answer

A)  North America and AsiA.
B)  North America and Western Europe.
C)  Asia and the Middle East.
D)  the Middle East and Eastern Europe.E) A) and C)
F) A) and B)

Question 13

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as:

Accepted Answer

A)  channel length.
B)  channel distance.
C)  channel exclusivity.
D)  channel reach.E) All of the above
F) A) and B)

Question 14

Research has long maintained that a major contributor to the success of new-product introductions is a close relationship between

Accepted Answer

A)  marketing and R&D
B)  marketing and human resources.
C)  human resources and R&D
D)  operations and advertising.E) A) and B)
F) A) and C)

Question 15

_____ retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

Accepted Answer

A)  Centralized
B)  Focused
C)  Concentrated
D)  FragmentedE) A) and B)
F) A) and D)

Question 16

_____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

Accepted Answer

A)  Channel exclusivity
B)  Channel quality
C)  Channel length
D)  Channel dominanceE) B) and C)
F) A) and D)

Question 17

According to the text,the best way for a firm to overcome cultural barriers is to:

Accepted Answer

A)  hire a large number of local managers.
B)  develop cross-cultural literacy.
C)  focus on products serving universal needs.
D)  operate in markets culturally similar to its home market.E) A) and C)
F) A) and B)

Question 18

Describe channel quality.

Accepted Answer

Channel quality refers to the expertise,...

Question 19

A measure of the responsiveness of demand for a product to changes in price is called:

Accepted Answer

A)  price elasticity of demand.
B)  the value-cost ratio.
C)  cost dynamics.
D)  price rigidity.E) None of the above
F) B) and C)

Question 20

Which of the following is an example of print media?

Accepted Answer

A)  Radio
B)  Television
C)  Newspapers
D)  InternetE) C) and D)
F) A) and C)

Exam 15: Global Marketing and RD

The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.

Correct AnswerverifiedShow Answer

Describe the concept of channel length.How does a firm determine its channel length?

Correct AnswerverifiedChannel length refers to the number of i...View AnswerShow Answer

Which of the following is a drawback of having a shorter channel length?

Correct AnswerverifiedShow Answer

Fuji launched an aggressive competitive attack against Kodak in the U.S.company's home market.Kodak's response was to aggressively cut prices in Fuji's largest market,Japan.This example serves to show the phenomenon of _____.

Correct AnswerverifiedShow Answer

In an international context,predatory pricing exists whenever consumers in different countries are charged different prices for the same product.

Correct AnswerverifiedFalse

In countries such as Great Britain,Germany,and the United States:

Correct AnswerverifiedShow Answer

In highly developed countries such as the United States:

Correct AnswerverifiedShow Answer

The most important aspect of cultural differences is probably the:

Correct AnswerverifiedShow Answer

A push strategy is favored by firms that sell:

Correct AnswerverifiedD

Demand is said to be _____ when a small change in price produces a large change in demand.

Correct AnswerverifiedA

A push strategy is emphasized when:

Correct AnswerverifiedShow Answer

Cultural convergence has been strongest between:

Correct AnswerverifiedShow Answer

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as:

Correct AnswerverifiedShow Answer

Research has long maintained that a major contributor to the success of new-product introductions is a close relationship between

Correct AnswerverifiedShow Answer

_____ retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

Correct AnswerverifiedShow Answer

_____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

Correct AnswerverifiedShow Answer

According to the text,the best way for a firm to overcome cultural barriers is to:

Correct AnswerverifiedShow Answer

Describe channel quality.

Correct AnswerverifiedChannel quality refers to the expertise,...View AnswerShow Answer

A measure of the responsiveness of demand for a product to changes in price is called:

Correct AnswerverifiedShow Answer

Which of the following is an example of print media?

Correct AnswerverifiedShow Answer

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False

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D

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A

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Channel quality refers to the expertise,...
View Answer

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