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International strategy involves taking products first produced for their domestic market and selling them internationally with only minimal local customization.

A) True
B) False

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Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents.As it served a universal need,this favorable position led Xerox to pursue a(n) _____ strategy.


A) global standardization
B) localization
C) international
D) transnational

E) B) and D)
F) All of the above

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Firms that compete in the global marketplace typically face two types of competitive pressures: pressures for _____ and pressures to _____.


A) increasing investment;minimize plant utilization
B) labor skill enhancement;globalize
C) cost reductions;be locally responsive
D) global promotions;move up the experience curve

E) None of the above
F) All of the above

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Which of the following is true of learning effects?


A) Learning effects tend to be more significant in non-repetitive tasks.
B) Learning effects tend to be less significant when a task is technologically complex.
C) Learning effects typically last a lifetime.
D) Learning effects are important only during the start-up period of a new process.

E) None of the above
F) A) and D)

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Which of the following is true about experience curve?


A) Moving down the experience curve forces a firm to increase its cost of creating value.
B) The firm that moves up in the experience curve most rapidly will have a cost advantage vis-à-vis its competitors.
C) Gradually decreasing the volume produced by a single plant as rapidly as possible is one key to progressing downward on the experience curve.
D) Serving a global market from a single location is consistent with moving down the experience curve.

E) C) and D)
F) B) and C)

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A global car manufacturer wants to set a shop in China.While catering to local responsiveness,what can the firm do to reap scale economies?


A) Recruit skilled candidates with sufficient industry experience
B) Use common vehicle platforms and components across many different models
C) Shorten the production runs for each component
D) Increase the duplication of functions required for each operation

E) C) and D)
F) None of the above

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How do firms respond when being confronted with low cost pressures and low pressures for local responsiveness?

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Sometimes,multinational firms find thems...

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When customers place an order for a Dell product over the firm's Web site,that data is immediately transmitted,via the Internet,to suppliers,who then configure their production schedules to produce and ship that product so that it arrives at the right assembly plant at the right time,thus reducing the amount of inventory held at factories and saving costs.This is an example of how a company can use its _____ to create value.


A) finance function
B) information systems
C) human resources
D) service function

E) B) and C)
F) C) and D)

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In terms of attaining a competitive advantage,support activities can be as important as the "primary" activities of the firm.

A) True
B) False

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Profit growth is measured by:


A) dividing the net profits of the firm by total invested capital.
B) subtracting the previous year's gross profit from the current year's gross profit.
C) calculating the difference between the previous year's profitability and the current year's profitability.
D) the percentage increase in net profits over time.

E) A) and B)
F) All of the above

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If the most productive labor force for assembly operations is in Mexico,assembly operations should be based in Mexico.This is based on the principle of:


A) geographic markets.
B) the experience curve.
C) economies of scale.
D) location economies.

E) None of the above
F) B) and C)

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Which of the following is an example of support activity in a firm?


A) Research and development
B) Customer service
C) Marketing and sales
D) Information systems

E) A) and B)
F) A) and C)

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Among global firms,which of the following is NOT a factor that is driving pressures for local responsiveness?


A) Differences in distribution channels
B) Differences in infrastructure and traditional practices
C) Similarities in consumer tastes and preferences
D) Host-government demands

E) A) and B)
F) A) and C)

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Successful global expansion requires the transfer of core competencies to foreign markets where indigenous competitors lack them.

A) True
B) False

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_____ refers to the manner in which decisions are made and work is performed within the organization.


A) Processes
B) Mores
C) Modes
D) Controls

E) C) and D)
F) B) and D)

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A firm's _____ can be defined as the actions that managers take to attain the goals of the firm.


A) systems
B) value chain
C) mission
D) strategy

E) A) and B)
F) C) and D)

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When MTV engages in the creation,programming,and broadcasting of content,such as music videos and thematic shows,it is carrying out the function of:


A) marketing and sales.
B) logistics.
C) production.
D) human resource management.

E) C) and D)
F) A) and B)

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The key to making a strategic alliance work is that the two firms must approach the alliance with radically different agendas.

A) True
B) False

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For an international business,which of the following is a necessary outcome of threats of protectionism and nationalism?


A) Attractiveness of location economies
B) Pressures for localization
C) Standardization of products or services
D) Pressures for cost reductions

E) A) and B)
F) A) and C)

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Pressures for local responsiveness imply that it is easier to leverage skills and products associated with a firm's core competencies wholesale from one nation to another.

A) True
B) False

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