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Which of the following characteristics is not common to monopolistic competition and perfect competition?


A) Firms act to maximise profit.
B) Entry barriers into the industry are low.
C) The market demand curve is downward sloping.
D) Firms take market prices as given.

E) None of the above
F) C) and D)

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  -Refer to Figure 10-4. What is the area that represents the loss made by the firm? A)  the area P<sub>0</sub>adP<sub>3</sub> B)  the area P<sub>1</sub>bcP<sub>2</sub> C)  the area P<sub>0</sub>acP<sub>2</sub> D)  the area P<sub>2</sub>cdP<sub>3</sub> -Refer to Figure 10-4. What is the area that represents the loss made by the firm?


A) the area P0adP3
B) the area P1bcP2
C) the area P0acP2
D) the area P2cdP3

E) A) and B)
F) A) and C)

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When a monopolistically competitive firm cuts its price to increase its sales, it experiences a gain in revenue due to the


A) substitution effect.
B) income effect.
C) price effect.
D) output effect.

E) All of the above
F) A) and B)

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Which of the following statements is true about monopolistically competitive firms?


A) Unlike perfectly competitive firms, monopolistically competitive firms are able to raise their prices without losing all of their customers.
B) Like perfectly competitive firms, monopolistically competitive firms are not able to raise prices without losing all of their customers because they face competition from firms selling similar products.
C) Like perfectly competitive firms, monopolistically competitive firms maximise their profits by settling price equal to marginal cost.
D) Unlike perfectly competitive firms, monopolistically competitive firms face perfectly inelastic demand curves.

E) B) and C)
F) None of the above

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Which of the following is not a characteristic of monopolistic competition?


A) Firms are price takers.
B) There are many buyers and sellers.
C) Barriers to entry are low.
D) Firms sell similar, but not identical, products.

E) A) and B)
F) A) and C)

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In the long run, firms in both monopolistically competitive markets and perfectly competitive markets earn zero economic profits, but unlike perfectly competitive firms in the long run, monopolistically competitive firms


A) charge a price that is greater than average revenue.
B) charge a price that is equal to marginal cost.
C) do not produce at minimum average total cost.
D) charge a price that is equal to average total cost.

E) A) and C)
F) B) and D)

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-Refer to Table 10-2. What is the marginal profit from producing and selling the 5th case?


A) $275
B) $145
C) $35
D) $20

E) A) and B)
F) A) and C)

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  -Refer to Figure 10-8. What is the firm's profit-maximising price? A)  $12 B)  $13 C)  $14 D)  $16 -Refer to Figure 10-8. What is the firm's profit-maximising price?


A) $12
B) $13
C) $14
D) $16

E) None of the above
F) B) and C)

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For productive efficiency to hold,


A) price must equal the marginal cost of the last unit produced.
B) price must equal marginal revenue of the last unit sold.
C) average variable cost is minimised in production.
D) average total cost is minimised in production.

E) B) and C)
F) None of the above

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Long-run equilibrium under monopolistic competition is similar to long-run equilibrium under perfect competition in that


A) firms produce at the minimum point of their average cost curves.
B) price equals marginal cost.
C) firms break even.
D) price equals marginal revenue.

E) A) and B)
F) A) and D)

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Both monopolistically competitive firms and perfectly competitive firms maximise profits


A) by producing where price equals average total cost.
B) by producing where marginal revenue equals average revenue.
C) by producing where marginal revenue is equal to marginal cost.
D) by producing where price equals average variable cost.

E) A) and B)
F) C) and D)

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Being the first to sell a particular good can give a firm advantages over other firms that sell similar products. What is the name given to these advantages?


A) first-mover
B) first come, first served
C) follow the leader
D) first to market

E) All of the above
F) None of the above

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What is the trade-off that consumers face when buying the product of a monopolistically competitive firm?


A) Consumers pay higher prices but receive better quality goods compared to the output of perfectly competitive firms.
B) Consumers pay a price greater than marginal cost but have the luxury of choices more suited to their tastes.
C) Consumers pay higher prices but the products are produced by highly efficient firms.
D) Consumers pay lower prices but have fewer choices.

E) A) and B)
F) None of the above

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Monopolistically competitive firms can differentiate their products


A) by producing at minimum efficient scale.
B) by producing where marginal revenue equals marginal cost.
C) by equating price and average total cost.
D) through marketing.

E) None of the above
F) B) and D)

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  -Refer to Figure 10-17. Suppose the firm is currently producing Q<sub>f</sub> units. What happens if it increases its output to Q<sub>g</sub><sub> </sub>units? A)  Its average cost of production will fall and its profit will rise. B)  It will be taking advantage of economies of scale and will be able to lower the price of its product. C)  It will move from a zero profit situation to a profit situation D)  It will move from a zero profit situation to a loss situation -Refer to Figure 10-17. Suppose the firm is currently producing Qf units. What happens if it increases its output to Qg units?


A) Its average cost of production will fall and its profit will rise.
B) It will be taking advantage of economies of scale and will be able to lower the price of its product.
C) It will move from a zero profit situation to a profit situation
D) It will move from a zero profit situation to a loss situation

E) All of the above
F) B) and D)

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Discuss the role of product differentiation and advertising in monopolistic competition.

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Firms acquire market power through produ...

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One reason why the coffeehouse market is competitive is that


A) demand for specialty coffee is very high.
B) it is trendy and therefore is likely to have a customer following.
C) barriers to entry are low.
D) consumption takes place in public.

E) None of the above
F) All of the above

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If a typical monopolistically competitive firm is incurring short-run losses, then


A) other more competitive firms will enter the market.
B) as some firms leave, the remaining firms will experience an increase in the demand for their products.
C) as some firms leave, the demand for the products of the remaining firms will become more elastic.
D) the industry will eventually cease to exist.

E) A) and B)
F) A) and C)

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If a monopolistically competitive firm breaks even, the firm is earning as much in this industry as it could in any other comparable industry.

A) True
B) False

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  -Refer to Figure 10-12. The diagram depicts a firm A)  in a constant cost industry. B)  in an increasing cost industry. C)  in long-run equilibrium. D)  that is incurring short-run losses. -Refer to Figure 10-12. The diagram depicts a firm


A) in a constant cost industry.
B) in an increasing cost industry.
C) in long-run equilibrium.
D) that is incurring short-run losses.

E) None of the above
F) A) and B)

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